The Cradle to Cradle Products Innovation Institute (“C2C Institute”) is a non-profit organization that will certify products based on five categories –renewable energy, clean water, material health, social responsibility and material reutilization. The C2C uses a 5-criteria protocol to evaluate products based on methodology that was originally created by McDonough Braungart Design Chemistry. The five criteria are:
- Material safety
- Material Reusability or Recyclability
- Use of Renewable Energy
- Water Stewardship
- Fair Labor/Corporate Ethics
According to the C2C Institute, its “certification is an open and transparent evaluation system that represents the broadest, most comprehensive product certification available.” A number of products have been certified ranging from building materials, paper products, fabrics, and personal care products. To date, nearly 400 products and 90 companies have engaged in the C2C certification process including Herman Miller, Shaw Industries, Ford Motor Company and Aveda. The C2C Institute’s website lists “scorecards” for the products it has evaluated.