On July 27, 2011, the California Department of Toxic Substances Control issued its long awaited proposed Safer Consumer Product regulations. Under the proposed regulations, chemicals of concern will be identified on the basis of their toxicity, adverse impact to certain sensitive populations, potential exposures, reliable information, and availability of safer alternatives. DTSC will evaluate products containing those chemicals and identify a priority list of products. Responsible parties, generally the manufacturer, of priority products will be required to contain a preliminary alternatives assessment report within 6 months of listing and a final alternatives report within a year after DTSC responds to the preliminary report. The draft regulations identify the report content. Among the various regulatory responses are end of product life management programs, requests for additional information, engineered safety measures to control or limit exposure, and product sales prohibition. Comments on the proposed regulations are due by 5 pm on September 11, 2012.